Video Format Guide & Best Practices
WebM (VP9): Best for web. Open-source, royalty-free, 30% better compression than H.264. Supported by all modern browsers.
MP4 (H.264): Universal compatibility. Works on all devices, browsers, and players. Best choice for maximum reach and social media.
MKV (H.265/HEVC): Best compression efficiency. 50% better than H.264, ideal for 4K video and archiving. May need newer players.
MOV (H.264): Optimized for Apple devices and Mac. Perfect for Final Cut Pro, iMovie, and QuickTime workflows.
AVI (MPEG-4): Legacy format with wide compatibility. Useful for older systems and software that don't support modern codecs.
Quality presets: Medium is perfect for most uses (balanced quality/size). High for archival or 4K content. Low for previews or bandwidth-limited scenarios.
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